‘In the Age of Social Media, You Do Not Control Your Brand’
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Fast Company examines BP’s “Twitter trouble,” and the implications for every business.
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There are two types of company today. Those who understand the above, and those that don’t. The ones that don’t, at the very least, will see their market share decline.
It’s a difficult thing, especially for CEO’s to accept. I attended a Ragan Communications Social Media Summit earlier this year in Atlanta and this was the first thing we were told.
Embrace social media as both a marketing tool and “firewall.”
Comment by Brian Olson September 22, 2010 @ 5:04 am