Ad Age: Social Media Driving PR’s Recovery
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August 26, 2010, 6:09 am
Filed under: Social Media
Filed under: Social Media
Public relations firms are better delivering on the promise of social media because the industry understands the art of persuasion while edgy digital firms continue to be too focused on the technical tools. At least that’s what Ad Age says.
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Ultimately, regardless of the “pipeline” it’s all about the message. You have to make the message meaningful on your target audience’s ‘Main Street.”
Comment by Brian Olson August 27, 2010 @ 5:31 am