Here’s today’s free PR tip: If you are drafting quotes for a client, make sure the client 1) reviews and approves the quotes and 2) agrees not to disavow them publicly.
That advice would have helped Campbell Levy of Aspen’s Promo Communications. Levy reps Denver chef/restauranteur Frank Bonanno, who is engaged in a war of words Tweets with Westword over a Westword blog post that revealed his plan to open a new French-American restaurant and quoted Bonanno.
The problem is that Bonanno is claiming no knowledge of the information that lead to the blog post, which came from Promo Communications and included quotes from Bonanno. Here is the Twitter exchange so far:
@sarah_gore [The Westword blog post is based on] Bad information . . .I think there are even quotes in that story, which is odd . . .
@sarah_gore [Westword's Lori Midson] wrote what someone said I said. Thing is, I had a different deal working–but that blog [post] ended it.
Westword (@CafeWestword) responded:
LM: @FrankBonanno As you know, it was your PR person who e-mailed me with very specific info about your new place — with a quote from you.
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