Denver PR Blog

Off the Record?
April 27, 2010, 1:56 pm
Filed under: Public Relations

Do you go “off the record” with journalists? Fifty percent of your colleagues do.

1 Comment so far
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Sure, but I know the risk I’m taking. Off-the-record should only be used in solid relationships between PR pros and a reporter. I only use off-the-record when I’m prohibited by policy from revealing something that the reporter needs to know in order not to get the story completely wrong. I’d never use it to reveal something prohibited by law. No relationship is worth going to jail.

Comment by frontrangepr

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