Seven Stupid Reasons to Hire a PR Agency
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April 23, 2010, 7:39 am
Filed under: Public Relations
Filed under: Public Relations
Aaron Kwittken of Kwittken & Co. compiles the list for Entrepreneur:
- You want to be on Oprah
- You want to spend less time on PR
- The agency is willing to take equity in lieu of cash
- It’s the least-expensive agency you could find
- Agency fees are on a per-media placement basis
- The agency is guaranteeing a minimum number of media placements
- You want media placements in the next 30 days
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In my 40 + years in the agency business I have heard all of those many times. I had one prospect ask if I could guarantee him a story in the Chicago Tribune. I said “Absolutely” … just go down outside the Tribune building on Michigan Ave and beat up the first old lady you see. I will call the news desk just before that.
Comment by Mike Donnell April 23, 2010 @ 8:24 amClassic!
Comment by Bill Menezes April 23, 2010 @ 10:05 am