From the Newsroom to the Boardroom
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Can reporters who are trained to be neutral successfully make the transition to the public relations world of advocacy? Alan Stamm analyzes the arguments on both sides.
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The ones who were good reporters and editors can. The others who were lazy, unskilled at good journalism, unimaginative, arrogant…not so much. A truly skilled communicator can communicate a story from either side; you’d be surprised how many really good journalists laugh at incompetent communicators (both private and public sector) because they know they could do a better job of messaging about their clients…
Comment by Vill Robinson February 1, 2010 @ 11:19 am