2010 Denver PR Predictions – Pete Webb
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By Pete Webb
Founder, Webb Public Relations
A major “name” firm will close its doors, burdened by overhead and a shaky corporate client base.- A long-time TV anchor will leave the set.
- “Social media,” “New media,” whatever it’s called in the current blogs, will grow as a pitching strategy. We’ll never have to pick up the phone again; just Twitter the 22-year old on the desk, and if she’s not busy arranging her evening out, we’ll get a call back with interest in the story.
- Media-rich news release strategies will be more in demand as TV struggles to get video and print struggles to get details.
- At least one Denver TV station will abandon the “Denver pool” and decide it should be deciding where to devote its crews and photojournalists.
- Fox31 will trim its photo staff and use Skype for live interviews.
- “Green” will continue to be the elusive “next trend” for PR firms chasing the rainbow.
- The Denver Business Journal will reinforce its 3pm newscast to become even more of a threat to the Post business page.
- The McInnis-Ritter campaign will try to elevate the tone of political debate in Colorado, but obscure 527s and the nasty progressives and right-wing fringe will continue to roll grenades down the aisle.
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Gee Pete, cynical much?
Comment by John Smythe January 6, 2010 @ 8:52 amIn fairness to Pete, I edited out his predictions that focused on unicorns, rainbows and world peace.
Comment by denverprblog January 6, 2010 @ 10:07 amWait…the Post still has a business page? Does anyone else know about this? What does it cover?
Comment by Vill Robinson January 7, 2010 @ 11:11 amLove the tone. As they used to say on M*A*S*H, if you can’t laugh, you’ll cry!
Comment by Jay Clark January 13, 2010 @ 6:11 pm