The First Winner in the Tiger Woods Floozy Epidemic
December 29, 2009, 3:15 pm
Filed under: Crisis Communications
Filed under: Crisis Communications
We have our first winner in the Tiger Woods floozy epidemic of 2009: The University of California at Davis. Two economics professors at the school have calculated that the Tiger Woods scandal “may have cost shareholders of companies endorsed by the world’s No. 1 golfer up to $12 billion in losses.” True? Probably not. Easily reported tidbit that keeps the Tiger scandal in the news another few days during this holiday drought? Absolutely.
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