Denver PR Blog


Ad Age: How NOT to Conduct a Social Media Campaign
November 30, 2009, 12:23 pm
Filed under: Social Media, Twitter

The college football season is nearly over, so it must be time to start complaining about the lack of a playoff system. To get ahead of the curve, the BCS launched a social media campaign last week touting its effectiveness, but Advertising Age takes the campaign to task for simply spewing propaganda rather than engaging fans.

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Not that I’m a fan of BCS, but I thought this was an interesting article about the organization’s reasoning behind its social media campaign — http://sports.espn.go.com/espn/thelife/news/story?id=4694320.

Comment by Jenn Kostka




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