Ad Age: How NOT to Conduct a Social Media Campaign
1 Comment so far
Leave a comment
The college football season is nearly over, so it must be time to start complaining about the lack of a playoff system. To get ahead of the curve, the BCS launched a social media campaign last week touting its effectiveness, but Advertising Age takes the campaign to task for simply spewing propaganda rather than engaging fans.
1 Comment so far
Leave a comment
Not that I’m a fan of BCS, but I thought this was an interesting article about the organization’s reasoning behind its social media campaign — http://sports.espn.go.com/espn/thelife/news/story?id=4694320.
Comment by Jenn Kostka December 1, 2009 @ 9:59 am