Filed under: Advertising
The World Wildlife Fund is learning the hard way what happens when you pick an advertising agency more interested in winning awards than serving your needs.
UPDATE: The Denver Egotist has a link to a minute-long television commercial based on the same concept.
SECOND UPDATE: WWF and DDB Brasil now say the ad was approved by “inexperienced” executives on both sides, and that the ad ran once in a small Sao Paulo newspaper. We all know that mistakes hurt but that it is the cover-ups that kill you, so we’ll see how long this story lasts.
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