Denver PR Blog


Heinous Blue Mustang Haiku Challenge
January 29, 2009, 12:52 pm
Filed under: DIA

Hate that stupid blue horse that greets visitors at DIA? Join the club. Literally.



MediaNews Group Institutes ‘Furlough Program’ in California
January 29, 2009, 12:45 pm
Filed under: Denver Post, Layoffs, MediaNews Group

Could a furlough program that MediaNews Group has instituted in California wind up sidelining some Denver Post reporters eventually? MediaNews is “requiring all nonunion employees who work at the company’s California newspapers to take one week of unpaid leave this quarter to help cut costs,” and a company spokesman says it is also considering requiring furloughs at its media properties outside California.



Rocky Candlelight March is Tonight
January 29, 2009, 12:27 pm
Filed under: Layoffs, Rocky Mountain News

The Rocky Mountain News candlelight march to show support for the newspaper is tonight at 6 p.m. The march will begin at the Denver Press Club on Glenarm Place and end at the Denver Newspaper Building on West Colfax Ave. Details are here.



Interesting PR Fact of the Week
January 29, 2009, 12:24 pm
Filed under: Aiello, Bill Husted

Wendy Aiello is the sister-in-law of E Street Band guitarist Nils Lofgren, who will be joining Bruce Springsteen at his Pepsi Center concert on April 10.



We’re No. 1
January 29, 2009, 12:18 pm
Filed under: Denver

Job well done, Denverites. Your ad-hoc public relations campaign has worked, and more people in the U.S. want to live in Denver than any other major city. Now cut it out. Traffic is bad enough, and the last thing we need are more non-natives* living here.

(*Non-natives are defined as people who moved to Denver after me.)



You Make the Call at New Denver Ad Club ‘Super Ad Sunday’
January 29, 2009, 11:13 am
Filed under: Advertising, New Denver Ad Club

The New Denver Ad Club wants you to serve as an advertising referee this Super Bowl Sunday. Your ticket gets you free food and one free drink, and children under 12 get all the free tap beer they can drink. Wait, that can’t be right. Better check the NDAC site for the details



If the Rocky Survives, Will the Post Fold?
January 28, 2009, 10:20 am
Filed under: Denver Post, Rocky Mountain News

And now it gets interesting. 

David Milstead at the Rocky Mountain News reports today that his paper’s parent company Scripps has accused The Denver Post and its publisher MediaNews Group of improperly borrowing “$13 million from their jointly owned operating agency to cover The Post’s newsroom payroll.” Rumors of MediaNews Group’s financial shaky footing have been around for months, and Scripps alleges MediaNews was forced to resort to the improper “loan” after the JOA’s banks tightened credit.

So now we know why Scripps has been silent since it announced its mid-January deadline for finding a buyer for the Rocky or shutting it down. And we also know why MediaNews Goup’s Dean Singleton has been so desperate in his efforts to ensure that the Rocky disappears. If the Rocky were to find a buyer, it might not be long before the Denver Post went under.

Update: Michael Roberts at Westword also blogged about Milstead’s article. Definitely worth reading.



Rocky Update (And We Use the Term ‘Update’ Loosely)
January 27, 2009, 1:12 pm
Filed under: Layoffs, Rocky Mountain News

The news about the Rocky Mountain News is that there is no news. Mark Harden at the Denver Business Journal reports that Scripps “is maintaining its silence on its plans for the money-losing Denver daily — or if there’s an offer on the table for the newspaper.”



Edelman ‘Trust Report’ Shows CEOs Nearing Used Car Salesmen
January 27, 2009, 8:25 am
Filed under: Edelman

Edelman is out today with its annual Trust Barometer, and the results aren’t pretty for businesses: Nearly two-thirds of informed publics (62%) trust corporations less than they did a year ago. Among the other results:

  • Trust in nearly every type of news outlet and spokesperson is down from last year. Trust in business magazines and stock or industry analyst reports — last year’s leaders — decreased from 57% to 44% and from 56% to 47%, respectively.
  • Globally, only 29% trust information about a company from a CEO — down from 36% last year.
  • Only 13% trust corporate or product advertising — down from last year’s low of 20%.
  • In the U.K, France, and Germany, trust in business was already at a low level of 36% among our tracking audience of 35-64-year-olds — and stayed there this year. The only EU countries where business made a notable gain in trust were the Netherlands and Sweden.

The full Edelman report can be found here.



Bloody Monday: More than 68,000 Jobs Cuts Announced Today
January 26, 2009, 3:04 pm
Filed under: Economic News, Layoffs

More than 200,000 jobs have been cut in the past month alone, 68,000 of which were announced today. The good news? Many economists predict that the recession will end after the second quarter of 2009.



9News’ Nick Carter Latest Media Casualty
January 26, 2009, 2:09 pm
Filed under: KUSA, Layoffs

9News meteorologist Nick Carter is the latest Denver television news personality to be axed due to the tough economy. Carter’s contract will not be renewed, and his last day on air will be this Friday. Joanne Ostrow at the Denver Post has the details.



Bjorkman’s 15 Minutes Not Quite Up
January 25, 2009, 10:22 am
Filed under: KWGN/News2, Layoffs

Ernie Bjorkman may have had a bigger audience in the past month as a vet tech than he had in his final six months as an anchor with KWGN/Channel 2. First, the New York Times profiled him as the face of what is happening to experienced (i.e. old and expensive) anchors, then 20/20 jumped on the bandwagon. Now, he will be appearing on “The Ellen DeGeneres Show” (with Ted Danson) this Wednesday (3 p.m. on KUSA/Channel 9). So what does Bjorkman think of all this? He tells the Denver Post’s Bill Husted, “Getting fired has landed me more publicity than anything I’ve ever done in 26 years in Denver.”



Denver Initiative to Help City’s ‘Creative Community’
January 24, 2009, 3:43 pm
Filed under: Denver

What do thrash metal bands and public relations agencies have in common? Nothing, really. But Mayor Hickenlooper and the Denver Office of Cultural Affairs want to make sure that all members of Denver’s “creative community” have access to the real estate they need to succeed, whether it is rehearsal studios or office suites. So, on Monday, Mayor Hickenlooper will introduce “The Creative Space Agent,” a free Web site that will help connect property owners with Denver’s creative community.



Great Moments in Journalism (Promos) XII
January 22, 2009, 8:27 pm
Filed under: KUSA


Top 5 Reasons a Journalist Visits Your Web Site
January 22, 2009, 5:08 pm
Filed under: journalism

1) Locate a PR contact (name and telephone number) 
2) Find basic facts about the company (spelling of an executive’s name, his/her age, headquarters location, and so on) 
3) Discern the company’s spin on events 
4) Check financial information 
5) Download images to use as illustrations in stories

(From PRNewser)



JW Lands Board Assignment
January 22, 2009, 5:04 pm
Filed under: Johnston Wells

Christina Bowen, senior counselor at JohnstonWells, has been named to the board of directors of the Colorado Business Committee for the Arts. 



Guest Commentary: Closing the News is Bad PR for Denver
January 22, 2009, 4:32 pm
Filed under: Layoffs, Newspapers, Rocky Mountain News

By Jon Pushkin, APR and Gina Seamans, APR

jonginaThe news about the News hit Denver’s PR community like a bombshell. Partly that’s because we spend a good deal of our time building relationships with members of the media. We get to know them as people and in many case we build friendships that go well beyond the newsroom.
 
So when the finality of the announcement that the News was on life support was delivered to employees matter-of-factly by the corporate decision makers in the Scripps company, we felt their pain as though it was our own.
 
We also had another eye-opening realization that was even more sobering. That is that newspapers and the journalists who work for them are disposable. It is one thing to make a business decision to sell or close a company that is not profitable. But in this case, the surprising thing is what the people making this decision failed to see: the value in the brand is worth more than the money they will save by closing the Rocky.
 
The equity in a 150-year-old brand like the Rocky Mountain News is priceless. Maybe you tweak the business model or make some significant changes, but you don’t just discard it. The intellectual capital represented by the talented journalists who work at the News is another valuable asset that the owners fail to appreciate. Rather than asking for options or even concessions, the owners are content to dispose of that asset as well.
 
A free and vibrant press is a core pillar of public relations. The Public Relations Society of America (PRSA) Code of Ethics states that “protecting and advancing the free flow of accurate and truthful information is essential to serving the public interest and contributing to informed decision making in a democratic society.” Healthy communities and democratic societies depend on the free flow of information to help the public make informed decisions about important issues. The troubling trend toward eliminating newspapers and treating journalists as expendable will have a serious long-term impact on the health of our communities.

Blogs and social media and word of mouth are important sources of information but they are no substitute for professional news organizations. They usually have a particular perspective and they generally do not cover stories in the same in-depth way that a reporter would. In many cases, the people who provide the news through those channels are not professional journalists. They are not Clark Kent or Lois Lane or Damon Runyon or Jimmy Breslin or Thomas Friedman. They are just people with opinions who like to express them in public forums with other people who share those same interests. There is nothing wrong with that, but it is not news. Too often it is just noise.

PRSA Colorado believes that the loss of the News would be devastating to our city’s culture and reputation. We call on the decision makers at Scripps to exhaust every potential buyer and to consider other creative options before they close the paper. We offer our assistance to help them explore these options and research reasonable alternatives. We stand in solidarity with our colleagues at the News and encourage them to keep the faith.
 
Disposing of a priceless brand and a valuable asset is not good business. It is just bad PR.   
 
Jon Pushkin is president of Pushkin Public Relations and a past president of the Colorado chapter of the Public Relations Society of America (PRSA). Gina Seamans is a senior counselor at JohnstonWells and president of the Colorado chapter of PRSA.



‘The Coolest Seat in Hell’
January 22, 2009, 10:44 am
Filed under: Denver Post, Economic News

That is how Metro Denver Economic Development Corp.’s Tom Clark described Colorado’s economic situation. Analysts predict the U.S. recession, which is already more than a year old, “could run another six to 12 months but spare Colorado its full wrath.” The Denver Post has the details.



PRSA Colorado to Host ‘Gold Pick’ Workshop
January 22, 2009, 8:07 am
Filed under: Awards, PRSA

PRSA Colorado is hosting a Gold Pick preparation workshop that will explain the new guidelines and categories that will allow Gold Pick entries to also serve as national PRSA Silver Anvil entries. The workshop, which costs $15, will take place next Tuesday, January 27, from 5:00 – 6:30 p.m. at JohnstonWells’ new office downtown (1321 15th Street). Details are here.



Free PR Tip of the Day
January 21, 2009, 5:41 pm
Filed under: VisiTech

Want your agency to look bigger amid all the downsizings going on in town? Just don’t remove any bios from your Web site of people who have left in the past six months.



Rocky Staffers Plan Candlelight March
January 20, 2009, 3:44 pm
Filed under: Rocky Mountain News

Rocky Mountain News staff members are planning a candlelight march on Thursday, January 29, to show support for the newspaper. Organizers hope to have 150 participants, “each holding a candle and placard representing one year of the newspaper’s 150-year history.” The march will begin at 6 p.m. at the Denver Press Club on Glenarm Place and end at the Denver Newspaper Building on West Colfax Ave. Details are here.



Schenkein to Close its Doors at the End of January
January 20, 2009, 3:14 pm
Filed under: Schenkein

It has been a tough year for venerable marketing firms in Denver. First, advertising agency McClain Finlon shut its doors in August, and now Schenkein principal Christin Crampton Day announced that the long-time PR agency will shut its doors at the end of this month. Crampton Day cited the flagging economy for the move, which will affect 10 employees and follows former principal Leanna Clark’s departure last month. The Denver Business Journal has the early details.



Former Fox31 Anchor Ready to Find Next Job
January 20, 2009, 3:05 pm
Filed under: Fox31, Journalism Moves, Layoffs

Former Fox31 morning anchor Steve Kelley may have been “blindsided” by his dismissal, but he tells the Denver Post’s Bill Husted that he is back and looking “to reinvent myself” to find his next job. For what its worth, Webb PR’s Pete Webb predicts Kelley will wind up back at 850 KOA, his home for nearly two decades before he took the Fox31 position.



Gannett: We’ll Kill This Paper to Save It … Um, Actually We’ll Just Kill It
January 20, 2009, 2:55 pm
Filed under: Economic News, Layoffs, Newspapers

Gannett Co., impressed with the bad-ass way Scripps and Hearst dealt with the Rocky and the Seattle Post-Intelligencer, is following suit with threats to close the Tucson Citizen if it does not find a buyer by March 21.



Denver PR Jobs
January 19, 2009, 2:46 pm
Filed under: Andrew Hudson, Jobs

Among those hiring this week are Miller Coors, Western Union, MWH Engineering, Starz Entertainment, Volume Public Relations, Allied Advertising, Dovetail Solutions, Covidien, Manual High School and Raytheon (Tuscon, Ariz.)



Sage Adds Multi-cultural/Research Specialist
January 19, 2009, 8:10 am
Filed under: PR Moves

Sage Public Relations Group, a Denver-based virtual team of senior level strategic communications specialists, has added four new members, including Denver multi-cultural communications and research specialist Elizabeth Suarez.



2009 PR Predictions
January 19, 2009, 6:00 am
Filed under: 2009 PR Predictions

I would like to thank Doyle Albee, Chris Arnold, Sydney Ayers, Brad Bawmann, Jen Elving, Joe Fuentes, Dylan Frusciano, Larry Holdren, Melissa Hourigan, Andrew Hudson, GG Johnston, Laura Love, Rob McNealy, Jon Pushkin, Paul Raab, Elaine Schoch, Steven Silvers, Pete Webb and Dan Welch for contributing to the Denver PR Blog’s 2009 PR Predictions list. Their predictions ranged from the funny to the serious, and the likely to the seemingly impossible. But they all shared one thing: they were contributed by people who weren’t afraid to stand up and publicly predict what the future may hold.

You can download the  2009 Denver PR Predictions here (be patient; it may take 15-30 seconds to download).



Your Chance to Tell Obama What to Do
January 18, 2009, 7:39 pm
Filed under: Pitches

With President-elect Barack Obama just hours away from surrendering his Blackberry to the Secret Service, you are probably wondering, “Now how am I going to get my great ideas to him?” Good news. Denver-based TrackVia is compiling your “Ideas for Change” and will forward them to the Obama administration. Click here to add your ideas.



2009 PR Predictions
January 16, 2009, 8:00 am
Filed under: 2009 PR Predictions, Metzger

By Doyle Albee
President & New Media Practice Director, Metzger Associates

2009 becomes the year when “everything old is new again,” and the shake-out to the public relations industry will be significant.

PR started as a one-to-one industry: PR pros forged relationships with reporters and pitched stories to members of their network (often over a three-martini lunch, but that’s another blog post!). PR people would expand their network as necessary in order to get the right story to the right reporter, often through a personal introduction. Press releases and other more mass communications were usually more targeted simply because of the distribution effort required — who in their right mind would snail mail a release to every reporter in America?

Then two things happened: a job in the media, like most, stopped being a “job for life.” People moved every few years, making it more difficult to nurture and maintain relationships. And then technology came into the picture. Suddenly, a press release really could be sent to just about every reporter in America with the push of a button — whether it made any sense or not.

Case in point: TechCrunch’s Michael Arrington authored this piece last month. While I felt a bit sorry for Ms. Whitman, I am also irritated with her. Nothing makes my job more difficult that trying to convince someone like Arrington that not all PR people are this ignorant.

Just as the media was once local and as two-way as the technology could allow (anyone else remember calling a disk jockey and requesting a song?), the “one-to-many” model we’ve come to over-embrace in the last few years will accelerate it’s transition back to a more personalized model. While technology’s role will increase rather than diminish, the best among us will learn to use it more wisely.

Since we can now all publish our own news to mass outlets, we will need to understand that media outlets will have less interest in mass-packaged stories — the New York Times has no desire or need to compete with Google News to cover the same story in the same way. Instead, outlets like the Times must strive to provide a unique angle and insight to every story they choose to cover, and we must help with that process in a personalized way. Reporters will continue to brand themselves even as they work for branded media outlets, and the pitches that will resonate will help reporters develop those personal brands. We must learn to harness social media tools for the old school personal touch — because everything old will be new again.

With a little luck, 2009 will be the year the “Lois Whitman” approach finally goes completely away.



FedEx Crybabies Tattle on Opinionated PR Consultant
January 15, 2009, 5:18 pm
Filed under: Twitter

I’m sure the Vice President of Corporate Communications at FedEx takes some pride in living in Memphis, and I imagine he wasn’t thrilled to have a high-priced vendor consultant denigrate it. But he probably also is wondering why his communications staff has such low self-esteem (and so much free time) that they find it necessary to write a formal (and catty) rebuttal and email it to all the bigwigs at FedEx and Ketchum.

And one last thought: Don’t be stupid and tweet bad things about clients. You’d think a VP at a big agency would know better.



2009 PR Predictions
January 15, 2009, 12:30 pm
Filed under: 2009 PR Predictions, Visit Denver

By Jen Elving
Senior PR & Communications Manager,
Visit Denver

elving-jenConsumer prediction:  Most consumers like to trust the system – it helps them conserve mental and emotional resources, so we can apply those to more intimate, personal decisions.  But right now consumers feel betrayed, and it’s making communication with them more difficult.  Companies with rich brand character and a quality product will maintain their open dialogues; however, new companies or those without a solid communication channel will need, more than ever, to offer transparency, accuracy and sincerity in their messages.  Hope is on the horizon, but consumers need to feel they can trust a company before they will invest in it.

Public relations prediction: Many companies look at recession and think of slashing communication budgets – it’s the first thing to go, according to several CEOs.  And at first glance, it would appear the fiscally responsible decision to make, so you won’t see as many big mobile tours, branded guerilla tactics or in-market stunting. Those of us in the communication business know, however, that recession is the time when open communication needs to be enhanced.  With tighter budgets and less interest in consuming – especially in travel, luxury, and certain consumer goods – public relations efforts need to be more targeted and more in-tune with the value-add for consumers in order to be effective.



Who is Bill Menezes, Alex?
January 15, 2009, 12:16 pm
Filed under: Public Relations

Former Post/News business reporter and current Colorado Media Matters editorial director Bill Menezes will show off his charisma and brainpower on Jeopardy tonight (6 p.m, Channel 7), and he even gives a shout-out to West Highlands in his promo (select the link on the bottom left). So how did he do? Menezes tells Bill Husted, “My 30 minutes of fame were well spent and I didn’t embarrass the town.” Since I know PR people rarely leave the office before 8 p.m, have someone Tivo it for you.



PRSA Event: Remaining Relevant During a Downturn
January 15, 2009, 11:16 am
Filed under: Events, PRSA

PRSA Colorado is hosting a panel discussion January 21 on remaining relevant during an economic downturn (details here). Panelists will be Tom Hoog, senior counselor to the Chairman at Hill & Knowlton; PR employment consultant Andrew Hudson; and Smooch Repovich Reynolds, founder & CEO of The Repovich-Reynolds Group.



Random Thought of the Day
January 15, 2009, 9:53 am
Filed under: Fox31, Journalism Moves, KCNC

Based on the number of irate comments this blog receives about TV news anchors being fired/demoted (see here, here, here and here), I can confidently say that the first station to package Molly Hughes with Steve Kelley is going to hit the ratings motherlode.



Andrew Hudson Sparks Debate with ‘Newspaper Tax’ Proposal
January 15, 2009, 9:44 am
Filed under: Andrew Hudson, Rocky Mountain News, Scatterbox

Andrew Hudson is out this week with a not-so-modest proposal to enact a Newspaper Tax to “to subsidize the operations of statewide and local newspapers.” To Andrew, propping up newspapers that are important to communities is no different than subsidies that have propped up Denver’s symphony, opera, public transportation system and NFL team. To get the dissenting opinion, check out the blog post from GBSM’s Steve Silvers, who argues that “the potential closing of the Rocky Mountain News represents the market-driven loss of a delivery product, not the wholesale elimination of news and journalism.”



Gannett May Furlough 9News, My20, Coloradoan Employees
January 15, 2009, 9:16 am
Filed under: Gannett, KUSA, Layoffs

Gannett, the nation’s largest newspaper publisher and owner of 9News (KUSA-TV), My20 (KTVD-TV) and the Fort Collins Coloradoan, announced it will “force thousands of its employees to take a week off without pay in an effort to avoid layoffs.” So we may find out who’s at the bottom of the totem pole at 9News in the coming weeks if the cuts extend to on-air talent.



Scripps: ‘No Timetable’ for Evaluating Rocky Bids
January 15, 2009, 8:28 am
Filed under: Rocky Mountain News, Scripps

With “mid-January” officially upon us, Scripps officials said attempts to sell the Rocky Mountain News could extend into next week or even next month as “there’s no specific timetable” for evaluating bids. David Milstead and Jeff Smith at the Rocky have the details.



2009 PR Predictions
January 15, 2009, 8:00 am
Filed under: 2009 PR Predictions

By Jon Pushkin
President, Pushkin PR

pushkin-jonPublic relations will play an important role in Colorado and nationally in 2009. PR pros will craft and communicate important messages promoting commitment, teamwork, sacrifice and tolerance to all Americans.

Wartime propaganda and partisan bickering will fade away and be replaced by a new spirit of hope, innovation and confidence that will spur economic recovery and restore America’s reputation in the world community.



Tick-tock
January 14, 2009, 1:53 pm
Filed under: Rocky Mountain News

By my reckoning, tomorrow is officially “mid-January,” and still no word on the fate of the Rocky Mountain News. For the record, I Want My Rocky.



2009 PR Predictions
January 14, 2009, 12:30 pm
Filed under: 2009 PR Predictions

By Rob McNealy
Principal, Contrived Media

I predict a tidal wave of traditional media outlets failing worldwide. So what’s the effect on PR? The PR industry will need to work a little harder.  PR pros will now need to shift how they do business.  As the mainstream media continues to lose audience to independent new media producers, PR folks will need to learn how to identify who the niche micro celebrity influence leaders are, as well as how to engage them.  PR will no longer be as simple as picking up a trade journal and pitching the editor, it will involve having to pitch many more people to get the same reach.  



2009 PR Predictions
January 14, 2009, 8:00 am
Filed under: 2009 PR Predictions, Pure Brand

By Larry Holdren
Principal, Pure Brand

holdren-larry12009 will be filled with challenges for the PR industry, just like it will be filled with challenges for nearly any kind of business. But unlike other down economies, in which PR budgets were often the first on the chopping block, I’m incredibly optimistic that that this time around will be different for our industry. The role of public relations has always been to build and maintain relationships with people who can affect an organization’s success or failure. That hasn’t changed, regardless of the state of the economy or constantly increasing number of vehicles available to communicators.

The difference now is that, thanks to the technological advances of the last several years, those relationships are in the balance nearly ever second of everyday. A company’s reputation – and bottom line – can be damaged or enhanced quicker than ever. So, it’s critical that smart organizations dedicate the resources to maintaining existing relationships and developing new ones. Good public relations people are doing that now and will continue to do it in 2009 and beyond.

Along the same lines, PR people/firms/departments that are focused on enhancing relationships with their clients’ key audiences and, importantly, proving the value of those relationships to the success of their clients’ businesses, will see success in 2009. Those who are unable to connect what they do to the bottom line will struggle.

Additionally, the lines – if there really are lines anymore – between what’s PR and what’s marketing and what’s interactive and what’s advertising will continue to blur. Organizations will continue to care less about whose budget something comes from, while caring more about maximizing tight budgets to establish meaningful relationships with their customers and stakeholders.

Lastly, I predict that I will continue to push deadlines to their absolute max and that Denver PR Blog will continue to be the undisputed leader in delivering news about Denver’s ever-interesting PR industry.



You Have a Friend in Chapter 11
January 13, 2009, 3:07 pm
Filed under: Economic News

Not everyone is sad to see Tom Shane file for bankruptcy.



2009 PR Predictions
January 13, 2009, 12:30 pm
Filed under: 2009 PR Predictions

By Melissa Hourigan
Partner,
Digital Idea Media

1. More and more journalists will take a liking to the idea of a pitch in 140 characters or less regardless if they are on Twitter.

2. Budget practices will have to be redone as more social media tactics are introduced to the PR program.

3. Smaller agencies will win the mindshare in social media due to the time it takes to understand communities and the tools available.

4. Phrases like “above the fold” and “embargo” will be used less and less.

5. PR firms that practice “PR as usual” and don’t diversify their offerings will see a dip in retainers.

6. Audio and video will become more important with each PR campaign.

7. Vendor accounts will be created for sharing sites such as FlickR, SlideShare.net, YouTube, iTunes, TubeMogule.

8. Viral and word-of-mouth marketing will be one of the top areas of interest, primarily for consumer brands.

9. Blogging as we know it will evolve as more microblogging tools and concepts are unveiled.

10. PR measurement will have to evolve (thankfully) and include web-based analytics vs. advertising equivalents.



2009 PR Predictions
January 13, 2009, 8:00 am
Filed under: 2009 PR Predictions, Pete Webb

By Pete Webb
Principal,
Webb PR

Following the mid-spring demise of the Rocky Mountain News, we’ll be deluged with resumes from former Rocky staffers.  PR hiring remains flat, so many of those journalists won’t be able to land.  The Post will pick up a handful, but it won’t improve the product or local news gathering, and it won’t go back to a robust stand-alone business section.

“New media” will remain a mystery to anyone over 40.  In targeted campaigns we’ll be able to achieve some penetration and results through  blogging/Twitter/YouTube strategies, but like so many PR strategies, the approach is situational and will have to be rifle-shot.

Channel 4 will release news anchor Karen Leigh and try again for a counter-voice to Jim Benneman.  Leigh may have the looks, but not the presence.  KCNC is better off letting Benneman go solo.

Steve Kelley will end up back on KOA.

Corporate PR spending in Colorado will remain steady but restrained, and start to show signs of a rebound in third quarter 2009.

Governor Ritter will continue to cross swords with the oil and gas industry, and no one will come forward to forge a compromise.

And the Rockies will continue to be a disappointment.



Pew: Web Passes Print as Primary News Source
January 12, 2009, 3:21 pm
Filed under: Newspapers, TV News

Pew Research Center has released a new study that shows that the Internet has passed newspapers as a primary source of news. Both still lag television, however. Details of the study are here. Incidentally, my own survey has found that 100 percent of Pew executives think it is a waste of money to hire a graphic designer to make graphs look better than something you could create in Microsoft Excel.



Denver PR Jobs
January 12, 2009, 3:11 pm
Filed under: Andrew Hudson, Jobs

Among those hiring this week are Kaiser Permanente, the American Cancer Society (Grand Junction), The Center for Clean Air Policy, the Denver Museum of Nature & Science, the Humane Society of Boulder Valley, the Colorado Chapter of the National MS Society, the City of Papillion (Neb.), Planned Parenthood of the Rocky Mountains, Rangeview Library District and the University Corporation for Atmospheric Research.



Linhart PR Announces 2009 ‘Inside Scoop’ Sessions
January 12, 2009, 3:01 pm
Filed under: Jobs, Linhart

Linhart PR announced that its 2009 “Inside Scoop” sessions for those looking for jobs at the agency or careers in the public relations field will take place on the third Wednesday of every month at 4 p.m. Anyone interested in attending can reserve a spot by sending a note to info@linhartpr.com.



2009 PR Predictions
January 12, 2009, 12:30 pm
Filed under: 2009 PR Predictions

By Andrew Hudson
Andrew Hudson’s Jobs List
 

Random thoughts on 2009 trends for communications professionals

For those looking for a new job or simply managing their careers, my message is simple – make your career ‘recession proof’ by diversifying your skills. Go back to school and get an MBA if necessary, but you must dive in and embrace new communication trends that have become the new standards.

More and more jobs that come through my website are looking for professionals with multiple skills; innovators, leaders and risk takers and people who can effectively translate these skills into results.

Learn about business and understand how your skills and efforts through mass marketing and communications can help a company achieve its business goals. Understand the metrics that a company applies to its bottom line and work within those metrics to help progress a company’s business goals.  PR people can no longer be seen as a ‘nice addition’ but as an active partner that is relied on in measurable ways to help drive  revenues and sales.

PR professionals must also recognize that they are now fully in bed with their marketing peers and while there will continue to be niche areas of public relations that are important (crisis communications, media relations, training, etc.) for the average public relations practitioner, knowing how to reach mass markets through online social networking methods and other innovative technologies is now the expectation.

The recent presidential campaign was clear evidence of this.  Promoting and controlling your message by leap-frogging the traditional media and directly communicating and creating conversations with your audience through their email, twitter or Facebook account is the new standard. Also, along these lines, PR people need to embrace video production and editing in very substantial ways.   There is a new online video standard that I’m seeing in many of the jobs that come through www.andrewhudsonsjobslist.com.

For Denver PR people all of this will be critically important as we enter into new era of the ‘one-newspaper town.’ The Denver Post will become more relevant from an editorial side; politicians and their people will need to be developing stronger and more friendly relationships with the reporters and editors at the Denver Post.  There won’t be another newspaper to go screaming to if you feel you are treated unfairly by the Denver Post.



2009 PR Prediction
January 12, 2009, 8:00 am
Filed under: 104 West, 2009 PR Predictions

By Elaine Schoch
Account Director,
104 West Partners

Social Media Can Be the Death of PR… If We Let It

schoch-elaineIn 2009, we’re going to see more emphasis on social media, which shouldn’t come as a big surprise. This shift presents the biggest opportunity for our profession as well as the biggest threat. Those who have embraced it, adapted their business to it and are providing value for their clients with it will emerge from this economic downturn as the leaders. Those who do not or simply cannot won’t survive.

Dwindling budgets are making low-cost social media strategies look like the pretty girl at the ball. For the first time, executives are starting to see the benefits of social media and FINALLY getting on board with leveraging the Internet for communicating their message versus just for online advertising. Now, writing for SEO, blogger relations, adding RSS feeds, creating podcasts and online video interviews are vital tools to businesses and their public relations teams. The irony is that these are all basic tools that have been around for years. The challenge PR pros are now faced with is how do you leverage these tools to truly spread your message. Or rather, how do you build a dedicated community filled with influencers (press, analysts, bloggers, ‘tweeters’) and customers that work as your evangelists to build/reinforce your brand? This is the challenge the PR profession will be faced with in 2009 and for several years to come. Public relations has always been about “relationships” but now those relationships with your public will be more focused on building and maintaining a community – i.e. community relations.  

We haven’t reached the tipping point for social media, in fact we are far from it. With that said, if the benefits of social media are wasted (finite budgets) and we can’t show results/ROI, as a profession we will leave our clients asking if they are working with the right professionals and/or if social media is worth it. They will stop investing in this channel and/or shift ownership to online marketing/advertising departments. So it’s up to all of us to show the true value of social media….I hope you’re up for the challenge. I know I am.



Black Hills Hires Communications Manager
January 11, 2009, 9:51 pm
Filed under: LeGrand Hart, PR Moves

Black Hills Corporation has hired Amy Shanks Estes as manager of communications. Estes formerly was with LeGrand Hart.




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