Denver PR Blog

Rocky Mountain News parent company E.W. Scripps Co. officially separated into two companies: a “struggling” one holding its newspaper properties and a “more successful” one for its cable TV and online holdings. The rumor going around town all spring and summer has been that the Rocky will drop the printing presses and transition to a Web-only product following the DNC in August, but we bet that instead it will do what the Denver Post is doing –– slowly eliminating pages until the print product essentially serves only as an advertising vehicle to get people to the Web site.