New York Times Recognizes PR Savvy
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April 14, 2008, 6:22 pm
Filed under: Public Relations
Filed under: Public Relations
Amid the Olympics torch run debacle, The New York Times praises the pro-Tibet forces for their public relations savvy:
“Soon after China was awarded the Olympic Games seven years ago, a series of public relations strategy sessions were held. But it wasn’t the Chinese government holding the sessions: it was grass-roots Tibet support groups in the United States and abroad. The protesters quickly established a communications plan, focused their message and ran camps where they taught members interview skills and even rappelling — as they showed off last week in hanging banners on the Golden Gate Bridge. As a result, the protesters have pulled off a publicity coup.”
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