Comments on: Few Denver PR Agencies Are Walking the Walk

By: If You Only Read One PR Blog Post This Year, Make it This Scatterbox One «

If You Only Read One PR Blog Post This Year, Make it This Scatterbox One « — Fri, 25 Apr 2008 01:38:09 +0000

[...] April 24, 2008, 6:37 pm Filed under: blogs | Tags: Scatterbox Several months ago we examined the contradiction between the lip service many PR agencies give to new media tools and their use (or lack thereof) of [...]

By: Ken Barber

Ken Barber — Mon, 31 Mar 2008 18:08:03 +0000

LOVE that you guys did this. Not only because we performed well, but because you’ve raised this as an important issue for the Denver PR community.

PR and digital media are quickly becoming one in the same. Even traditional journalist outreach can now be done online by creating a news room on your website and/or a corporate blog (if it makes sense) and then using SEO to make sure it’s being found when journalists start researching their articles. News rooms and blogs are favorites of Google’s algorithm due to their multiple links, relevant content, and regular updates.

Would love to see you perform this same analysis every quarter, and then compare the results to see which agencies are making improvements.

Of course, as Darby from JW stated, its not all about quantity. So you’ll need to continue checking for helpful, interesting content.

We, too, advise our clients that 2-3 posts per business week is fine. First, be helpful, then be updated. (And always strive for both!) –Ken, Pure

By: Darby

Darby — Mon, 10 Mar 2008 22:05:43 +0000

Thanks for including our blog – Emerging West – in your post. We agree that regular posting is important (and, admittedly, we can do better). But even more important than quantity of posts is having a point of view and blogging on unique topics. We counsel our clients that a thoughtful blog post or two each week is a good minimum and we aim to keep pace with that in 2008. Cheers, Darby - JohnstonWells